{'It’s like they’ve erupted out of someone’s subconscious': the way horror has come to dominate today's movie theaters.
The biggest surprise the film industry has witnessed in 2025? The comeback of horror as a main player at the British cinemas.
As a category, it has notably surpassed past times with a 22% rise compared to last year for the British and Irish cinemas: £83,766,086 in 2025, against £68.6 million last year.
“Previously, zero horror films made £10 million in the UK or Ireland. Currently, five have surpassed that mark,” comments a box office editor.
The major successes of the year – Weapons (£11.4 million), another hit film (£16.2 million), the latest Conjuring installment (£14.98m) and the sequel to a classic (£15.54 million) – have all remained in the theaters and in the public consciousness.
Although much of the industry commentary highlights the unique excellence of renowned filmmakers, their achievements suggest something evolving between audiences and the genre.
“I’ve heard people say, ‘Even if you don’t like horror this is a film you need to see,’” says a content buying lead.
“These productions twist traditional elements to craft unique experiences, resonating deeply with modern audiences.”
But beyond aesthetic quality, the steady demand of frightening features this year indicates they are giving cinemagoers something that’s highly necessary: therapeutic relief.
“Right now, there’s a lot of anger, fear and division that’s being reflected in cinema,” says a film commentator.
“Scary movies excel at tapping into viewers' fears, amplifying them, allowing you to set aside daily worries and concentrate on the on-screen terror,” explains a respected writer of vampire and monster cinema.
Amid a real-world news cycle featuring geopolitical strife, enforcement actions, extremist rises, and ecological disasters, ghosts, monsters, and mythical entities strike a unique chord with filmg oers.
“I read somewhere that the success of vampire movies is linked to economically depressed times,” says an actress from a recent horror hit.
“This symbolizes the way modern economies can exhaust human spirit.”
Since the early days of cinema, social unrest has influenced the genre.
Analysts reference the rise of European artistic movements after the WWI and the chaotic atmosphere of the 1920s Europe, with films such as classic silent horror and a pioneering fright film.
This was followed by the Great Depression era and Universal Studios’ Frankenstein and The Wolfman.
“The classic example is Dracula: you get this invasion of Britain by someone from eastern Europe who then causes this infection that gets spread in all sorts of ways and threatens the Anglo-Saxon heroes,” explains a commentator.
“Therefore, it embodies concerns related to foreign influx.”
The boogeyman of border issues influenced the newly launched folk horror a recent film title.
Its writer-director explains: “My goal was to examine populist trends. For instance, nostalgic phrases promising a return to a 'better' era that excluded many.”
“Secondly, the idea that you could be with someone you know and then suddenly they blurt out something round the dinner table or in a Facebook post and you’re like, ‘Where did that come from?’”
Maybe, the present time of acclaimed, socially switched-on horror started with a brilliant satire released a year after a divisive leadership period.
It sparked a new wave of innovative filmmakers, including several notable names.
“It was a hugely exciting time,” recalls a filmmaker whose film about a deadly unborn child was one of the time's landmark films.
“I believe it initiated a trend toward eccentric, high-concept horror that aimed for artistic recognition.”
The director, currently developing another scary story, continues: “During the past decade, viewers have become more receptive to such innovative approaches.”
Simultaneously, there has been a reappraisal of the underrated horror works.
In recent months, a new cinema opened in the capital, showing cult classics such as a quirky horror title, a classic adaptation and the 1989 remake of the expressionist icon.
The re-appreciation of this “rough and rowdy” genre is, according to the cinema founder, a clear response to the algorithmic content produced at the theaters.
“It counters the polished content from big producers. The industry has become blander and more foreseeable. Numerous blockbusters share the same traits,” he states.
“In contrast [these alternative films] are a bit broken. It’s like they’ve erupted out of someone’s subconscious and been planted out there without corporate interference.”
Scary movies continue to disrupt conventions.
“Horror possesses a dual nature, feeling both classic and current simultaneously,” observes an authority.
Alongside the re-emergence of the insane researcher motif – with multiple versions of a well-known story on the horizon – he anticipates we will see scary movies in the near future reacting to our modern concerns: about AI’s dominance in the coming decades and “monstrous metaphors in power structures”.
Meanwhile, “Jesus horror” a forthcoming title – which narrates the tale of holy family challenges after the messiah's arrival, and includes celebrated stars as the holy parents – is planned for launch in the coming months, and will definitely create waves through the religious conservatives in the United States.</